Marketing and Sales Strategy

The Marketing and Sales Strategy section outlines how your business plans to attract and retain customers while driving revenue. It should detail your pricing strategy, promotional activities, sales tactics, and distribution channels. This section demonstrates your understanding of your target audience and how you plan to reach them effectively. By combining market insights with actionable strategies, you can highlight your competitive edge and showcase your ability to generate sustainable growth.

Resources

1. SK Startup: Writing your First Business Plan
   • SK Startup Business Plan Template
   • SK Startup Business Plan Checklist
   • How to Sell your Product or Service
   • What to Know About Advertising
2. WESK – Marketing Plan Overview
3. BDC  – How to Write a Marketing Plan
   • BDC – How to write a Sales Plan
4. Hubspot – Ultimate Guide to Making a Sales Process
5. LinkedIn – Sales and Marketing Strategy
6. SalesForce – How to Create a Small Business Marketing Strategy
7. Shopify – Sales Strategy Examples for Boosting Revenue
   • Shopify – How to Create a Small Business Marketing Plan in 8 Steps
8. Hubspot – 50 Small Business Marketing Ideas for 2024