Market Analysis

The Market Analysis section is a critical part of your business plan that demonstrates your understanding of the industry, market trends, target audience, and competition. This section should include key details such as market size, growth potential, customer demographics, and competitor strengths and weaknesses. By conducting thorough research and presenting credible data, you can establish your business’s viability and strategic approach to capturing market share. This section reassures stakeholders that your business is well-informed and prepared for market challenges.

Resources

1. SK Startup: Writing your First Business Plan
   • SK Startup Business Plan Template
   • SK Startup Business Plan Checklist
   • How to Sell your Product or Service
   • What to Know About Advertising
2. WESK – Marketing Plan Overview
3. BDC  – How to Write a Marketing Plan
   • BDC – How to write a Sales Plan
4. Hubspot – Ultimate Guide to Making a Sales Process
5. LinkedIn – Sales and Marketing Strategy
6. SalesForce – How to Create a Small Business Marketing Strategy
7. Shopify – Sales Strategy Examples for Boosting Revenue
8. Hubspot – 50 Small Business Marketing Ideas for 2024
9. Shopify – How to Create a Small Business Marketing Plan in 8 Steps