Sales and marketing are two of the most important elements when it comes to starting, and running, a successful business. Our informative guides will set you up to create an effective sales and marketing strategy that will help you achieve quick wins, as well as long-term success.
How to sell your product or service
Once you’ve set up your business, you’re probably eager to start selling your product or service. Before you can start selling, there are a few important things to consider.
First, you’ll want to define your target market. This involves creating personas to determine who your most valuable customers will be. When researching your target market you want to consider things like demographic and psychographic, as well as market conditions.
Next, you’ll want to ensure that you understand your competitive advantage. You should be able to answer the question: “Why should I choose you over your competition”. Consider factors such as price, customer service, time, technology, location and convenience.
Learn more about how to sell your product or service.
What to know about advertising
Advertising is a subset of marketing that focuses on individual products or services and has its own standards. As a business owner, you are obligated to adhere to these standards as set by the Competition Bureau of Canada.
There are a number of factors to consider when dealing with advertising. These include copywriting and design, budget, implementation, and tracking.
Visit our guide on what to know about advertising to learn more about each of these factors.
Tips for presentations and pitches
At some point in your business journey you will have to give a presentation or pitch. Giving a presentation or pitch takes lots of preparation. You want to ensure that you deliver your message in an informative, concise, and engaging way.
When creating a presentation or pitch for your business it’s important to consider the following:
- The audience
- The content
- Supporting aids
- Questions
- Venue
It’s a good rule of thumb to remember that nothing is ever perfect. Even with the best possible preparation, equipment may malfunction, attendees might not show, and any number of things can go awry. It’s important to be prepared for setbacks and keep your momentum going no matter what happens.
With time, presenting and pitching will become easier and easier, and you will be able to speak about your business confidently.
Learn more and get in-depth pitches and presentation tips.
