Online 
Description
In today’s experience-driven world, travellers aren’t just booking destinations, they’re seeking stories they can belong to. This practical webinar discusses how to use social media storytelling to build stronger emotional connections with your audience. Designed specifically for tourism and hospitality professionals in Saskatchewan, this session will explore the psychology behind storytelling, break down the key elements of memorable narratives, and demonstrate how to craft compelling content across platforms such as Instagram, Facebook, and TikTok.
Key Learning Outcomes:
• Understanding why storytelling drives traveller decisions
• Learning the three essential elements of a tourism-focused story
• Discovering how different platforms shape the way stories are told
• Creating offers that convert curiosity into action
• Drafting a story-based social media post you can use immediately
This webinar is designed to provide you with the tools to transform your social media posts from promotional to powerful, helping you build trust, inspire bookings, and keep visitors coming back.
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