How to Plan a Social Media Campaign that Works

Description

Marketing staff and business owners often struggle to prove results with social media. Promoting a special event, new service, or important cause requires more than a few random posts. In this webinar, you will learn how to plan an integrated social media campaign for a specific purpose that is targeted, optimized, and measurable.

Key Learning Outcomes:

• Setting goals appropriate for social media

• Identifying target audiences and aligned platforms

• Producing engaging content by leveraging your best assets

• Tracking and measuring results with specific metrics.

Whether you’re posting organically or launching paid ads, this session will provide a simple framework to help you maximize the effectiveness of your social media campaigns and achieve measurable results.

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