Online 
Retail-Ready | Topic: Retail Promotion | Online Webinar
What to expect? This Session is a 2 hour virtual-workshop as an immersive learning experience, with a deep dive into the topic of Retail Promotion. It is guided by retail industry expert, Peter Chapman of SKUFood. As part of the SKUFood C.A.R.T. process, this is meant to develop skills for food and beverage entrepreneurs.
It will review the steps to create a retails sales plan for how to create a retail sales plan for distribution, trade spend and marketing spend that will be a key part of the sales strategy and sales presentation to the customer. It is the producer or processor’s job to ensure the promotion plan is in place the deliver the volume.
Who is this for? It is intended for companies that have products in the market, have market experience, but want to gain new skills and understanding so they can grow their product sales and business to new levels of success and profit.
This session is being offered through Prairie Food Link‘s mentorship program, Innovation Table, a new collaboration with the Raj Manek Mentorship Program, who provides one-on-one mentor matching and basics of business programing.
Innovation Table is built on a simple idea – when people gather to share knowledge, experience, and curiosity, innovation follows. *Protégés accepted into the mentorship program will have first access rights to the workshop.
Registration is open to entrepreneurs who are food, beverage and/or ingredient processors.
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