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In this presentation, we will demystify the crucial distinction between accounting profit and cash flow, a gap that often determines the survival of a small business in the Canadian market. We will explore how a company can report a healthy net income on paper while simultaneously struggling to meet its immediate financial obligations, such as payroll or GST/HST remittances. By breaking down the Cash Flow Statement into its three core components—operating, investing, and financing activities—you will learn how to identify where your money is actually going.
Key Topics We’ll Address:
- The Paper vs. Pocket Reality: Why “revenue” doesn’t always mean “cash in hand.”
- The Three Pillars of Cash: Operating, Investing, and Financing activities.
- Timing Traps: Managing accounts receivable and payable to avoid a liquidity crunch.
- Survival Metrics: Identifying the specific red flags that indicate a cash flow crisis despite profitability.
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