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Overview
Gain the practical knowledge you need to understand and leverage trademarks in Canada with confidence.
Launching your business is a major milestone. Protecting it and positioning it for growth is what ensures long-term success.
This presentation, offered by the Canadian Intellectual Property Office (CIPO), will give you the practical knowledge you need to understand and leverage trademarks in Canada with confidence.
In this session, you will learn:
• Why trademarks matter: How they protect your brand identity, strengthen your market position, and create tangible business value.
• How to register a trademark: The key steps in the process, what makes a mark distinctive, and how to conduct proper searches to avoid costly setbacks.
• Smart strategies for entrepreneurs: How to choose a strong, memorable mark, minimize legal risks, and turn your trademark into a strategic business asset.
• Practical guidance: How to integrate trademark protection into your business plan from day one.
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